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Smart Messaging Tip: Stretch every WhatsApp Message with SkaleBot

Here’s how to use SkaleBot to work smarter and save money

WhatsApp Business API now charges per template message not per conversation from July 1, 2025. That means every template message sent could cost you unless you’re strategic.

What you should know

Per-message billing now applies across message types: marketing, authentication, and utility (outside the service window) all cost money.

Here’s how to keep your costs under control while using SkaleBot:

1. Don’t send scattered messages

If you have to send updates, reminders, and promotions, combine them into one well-structured template instead of sending multiple short ones or make a proper WhatsApp messaging funnel to follow.

2. Send campaigns when customers are active

The faster they reply, the more chances you have to continue the conversation without sending another paid template. Send campaigns during hours like 9 to 11AM in the Morning, 3 to 7PM in the Evening (Please note: this can change according to the business flow)

3. Avoid unnecessary follow-ups

If you’re doing drip campaigns, make sure every follow-up has a clear purpose and is sent to an engaged audience. SkaleBot reports can show you who actually responds don’t waste money on inactive users. Group the customers and re target the campaigns.

3. Track & Optimize

Check SkaleBot analytics to see what’s working. Stop spending on low-performing templates.

The per-message era means every WhatsApp blast counts.
Plan it, test it, combine it & send it smart!

This festive season, every message matters. Use SkaleBot to make sure yours counts.

3 Things you need to do now

  1. Review your current WhatsApp campaigns.

  2. Merge multiple follow-ups into single, richer messages.

  3. Use SkaleBot to segment and time campaigns perfectly for festivals.

Until next time,
Keep your messages smart, your campaigns cost-efficient,
and your conversions climbing higher than festive sales charts.

Team SkaleBot